Tomoko Matsuoka

Tomoko Matsuoka

Managing Editor & Writer

Tomoko Matsuoka is a managing editor and writer for MailMate, Shoeboxed, and a number of online resource libraries. She writes guides on life in Japan and covers Japanese business news, digitalization, and productivity tools and software.

The Wild World of Japanese Ads: Celebs, Halos & Context

Business in Japan, Marketing in Japan June 18th, 2026

The Wild World of Japanese Ads: Celebs, Halos & Context

Japanese ad strategy—what the heck is going on? Here’s what you ought to know about launching a successful ad campaign that appeals to the Japanese audience.

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Tomoko Matsuoka Managing Editor & Writer

Owning a Dog in Japan: A Guide for Expats

Life in Japan June 18th, 2026

Owning a Dog in Japan: A Guide for Expats

Japan's new microchip registration for pets, what to do if your dog has hurt others, dog run etiquette, and more.

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Tomoko Matsuoka Managing Editor & Writer

Japan Market Segmentation: A Guide to Japan's Consumers

Business in Japan, Marketing in Japan June 11th, 2026

Japan Market Segmentation: A Guide to Japan's Consumers

Who should you be selling to in Japan? A mismatch or misunderstanding of your target market in Japan could be holding you back from clinching sales.

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Tomoko Matsuoka Managing Editor & Writer

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